THE FLOORR
CTO
Luxury fashion technology
THE FLOORR came to Danny with an idea. He led the team that built it from nothing into a working platform, where professional stylists curate products from partner retailers for their clients and earn commission on what sells. Luxury retail sets a high bar for how a product feels to use, so the work has meant experimenting, refining and reshaping the experience continuously while building serious engineering underneath it: dozens of retailer catalogues ingested, every click tracked through to a sale, and commission attributed, split and paid out across currencies. Danny hires and leads the engineers and product people who build it, scaling the team to whatever the work needs.